1. Introduction
Archana Info Solutions Pvt Ltd ("we", "us", "our") operates BrandCraftAI. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.
We are committed to protecting your privacy in accordance with the Information Technology Act, 2000, the IT (Reasonable Security Practices) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (DPDPA) of India.
2. Information We Collect
| Category | Data Collected | Purpose |
|---|
| Account Data | Name, email, phone, password (hashed) | Account creation and authentication |
| Business Data | Company name, logo, address, social links | Business card and content creation |
| Content Data | Cards, posts, templates, images uploaded | Service delivery and storage |
| Payment Data | Transaction IDs, plan details (processed by Razorpay) | Subscription management |
| Usage Data | IP address, browser, pages visited, features used | Analytics and service improvement |
| Communication Data | Support messages, contact form submissions | Customer support |
3. How We Use Your Information
- Provide, maintain, and improve the BrandCraftAI platform
- Process transactions and manage subscriptions
- Generate AI-powered content using your business details
- Send WhatsApp messages and broadcasts on your behalf
- Send service notifications and updates
- Provide customer support
- Analyse usage patterns to improve the Service
- Comply with legal obligations
4. Third-Party Services
We use the following third-party services to provide our platform:
- Anthropic (Claude AI) - For AI content generation. Your business details may be sent to Claude API for content creation.
- Replicate - For AI image and video generation.
- Razorpay - For payment processing. We do not store your card details.
- 1msg.io - For WhatsApp Business API integration.
- Google Fonts - For web typography (no personal data shared).
5. Data Storage and Security
Your data is stored on secure SQL Server databases hosted on Windows Server infrastructure. We implement industry-standard security measures including:
- Encrypted passwords using SHA-256 hashing
- Parameterized SQL queries to prevent injection attacks
- HTTPS encryption for all data transmission
- Regular backups and disaster recovery procedures
- Access controls and audit logging
6. Data Retention
We retain your data for as long as your account is active. Upon account deletion:
- Personal data is deleted within 30 days
- Content data (cards, posts) is soft-deleted immediately and permanently removed within 90 days
- Aggregated, anonymized analytics data may be retained indefinitely
- Legal compliance records are retained as required by law
7. Your Rights
Under the DPDPA 2023 and applicable laws, you have the right to:
- Access your personal data held by us
- Correct inaccurate personal data
- Request deletion of your personal data
- Withdraw consent for data processing
- Data portability - export your data in standard formats
- Lodge a complaint with the Data Protection Board of India
8. Cookies
We use essential cookies for session management and authentication. We do not use third-party tracking cookies. By using the Service, you consent to essential cookies being placed on your device.
9. Children's Privacy
BrandCraftAI is not intended for users under 18 years of age. We do not knowingly collect data from minors. If you believe we have collected data from a minor, please contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify registered users via email of any material changes. The updated policy will be effective immediately upon posting.
11. Data Protection Officer
For privacy-related inquiries or to exercise your rights, contact:
Email: privacy@archanainfo.com
Archana Info Solutions Pvt Ltd, Hyderabad, Telangana 500081, India